AS TRAINER AND TEACHER, he has helped executives, managers and board members in the US, Europe and Asia gain new skills and perspectives. Dick is a sought-after speaker and writer, and helps develop new leaders by teaching Digital Fundraising at UCLA.


"I appreciate the strengths and weaknesses of the many communications channels nonprofits use - but am not wedded to any of them. Whether clients are fundraising online, by mail, by mobile device or through crowd funding, my job is to help get maximum results. That's especially important when reaching a new generations of donors."

- Dick McPherson


New Donor Strategies Inc.


AS ADVISOR & CONSULTANT, Dick has helped raise millions for universities, public broadcasting, international relief, conservation, the arts and women's rights. His campaigns have won awards for online fundraising as well as direct marketing, and are acknowledged models of multi-channel effectiveness.


Richard C. McPherson