Helped a community organization set a new fundraising record for special appeals... at the depth of the Great Recession.

Richard McPherson Fundraising Clients & Results

American Red Cross (US) - Carter Center (Atlanta) - Catholic Charities (US, Los Angeles) - California State University - Center for Investigative Reporting (Berkeley) - Columbia University - Cornell University - Earthwatch (Boston) - Hadassah (NY) - HER Fund (Hong Kong) - The Juilliard School - Mama Cash (Amsterdam) - the Management Centre (London) - Meals on Wheels (Los Angeles) - National Audubon Society (NY) - National Public Radio (DC) - National Trust for Historic Preservation (DC) - NY Public Library - NewsWorks/WHYY (Philadelphia) - PBS (DC, nationwide) - Planned Parenthood Federation (NY) - Sesame Workshop - Smithsonian Institution/National Zoo - UCLA - the United Nations Environment for Europe Program (Geneva) - United Methodist Global Ministries (NY) - University of Connecticut - Women's Funding Network (San Francisco)

Increased average gift by 15%-22% for public broadcasting stations... by testing new donor choices.

Helped an online news organization plan and execute its first Kickstarter project... hitting 302% of its fundraising goal, with 2,000 new backers.

Helped a state university achieve double-digit growth for its annual fund... eight straight years.

Helped America's biggest public library reorganize its website fundraising strategy... and almost double its average online gift within 90 days.

New Donor Strategies Inc.